An AES or Member buys our products while an ABO sells our products.

This doesn't mean an ABO cannot buy our products for themselves - of course they can! But because they are registered as ABOs, they are first and foremost an ABO.

An Amway Business Owner (ABO) is an individual registered with Amway to sell and recommend Amway products, as well as participate in the Amway business opportunity. Unlike Members, who purchase products primarily for personal use, ABOs have the ability to build a business by serving customers and promoting Amway products.

ABOs may also purchase products for their own personal and household use. However, because they are registered as entrepreneurs, they are recognized as ABOs and enjoy access to business-related benefits, tools, training, and support provided by Amway.