An Amway Business Owner (ABO) is an independent entrepreneur who is registered with Amway to sell and recommend Amway products. ABOs have the opportunity to build their own business by serving customers, sharing quality products, and supporting others on their health and well-being journey.

As part of the Amway community, ABOs can earn income through product sales and by developing a customer base, while enjoying access to business tools, training, and support provided by Amway.